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'The product of the product'

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'The product of the product is een conceptuele performance door Sander en Elissa De Groote opgevoerd in teken van Elissa's onderzoeksstage bij Peter De Cupere. Sander en Elissa worden voorgesteld als een samengesteld geurproduct van allerlei schoonheidsproducten die zij dagelijks gebruiken. Bezoekers zijn niet toegestaan aan de producten te ruiken, WEL aan 'het product' Sander en Elissa.'

By exploiting the subjective, associative impact of smells, in combination with visual images, Peter De Cupere generates a kind of meta-sensory experience that goes beyond purely seeing or smelling. Plastic artist De Cupere paints with scents, produces olfactory objects, soap paintings and sculptures, creates video and live performances, makes three-dimensional drawings and builds poetic smell installations.
Peter is the founder of The Olfactory. He is s a visual artist working with fragrance and researcher at the Research Department at the Mad-Faculty, University College PXL in Hasselt, teaching Media Lab Fine Arts and coordinator of the Master Studio Art Vision Lab.


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Guest Wednesday, 22 March 2023
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