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Contribution to Scent Culture Award goes to Peter de Cupere

LONDON— We are pleased to announce that the Contribution to Scent Culture Award goes to Peter de Cupere for his lifetime and ongoing achievements!

The award is made public in the 5th annual Art and Olfaction Awards ceremony, on April 21, 2018 at The Tabernacle in London.

For more than 20 years Peter de Cupere has been the most in-depth artist in developing conceptual artworks in the field of Olfactory Art.

The late Jan Hoet (Documenta 9) was 20 years ago the only prominent Museum Director and Curator who gave Peter the definite kick on his ‘backside’ to keep persisting and develop his practice despite all the non-comprehension and … the sometimes bad smells. Today Peter has overcome all this and there he stands with his great nose and clouded olfactory brain. Truly exceptional and so powerful!

With an oeuvre that consists out of more than 700 works of art related to the olfactory perception of social, cultural and environmental contexts, this award for the ‘Contribution to the Scent Culture’ in the contemporary art and perfumers world is truly a deserved award.

His works were presented in more than 200 exhibitions over the whole world. He gave lectures from Berlin, London to New York and collaborated with various institutions, museums, universities and companies. He experiments with smells and uses fragrances to question various problems of our society.

He is a lecturer at the PXL–MAD School of Arts in Hasselt (BE) and is researching into the use of smell as a context and/or concept for the work of art.

book-scent-in-context-olfactory-artHe published recently an overview book of 472 pages, that includes more than 500 works of art and 22 scratch & sniff images. More info: or



This award is given to one outstanding person who made significant contributions to global public awareness of artisan, independent and experimental practices with scent in 2017.


Each Art and Olfaction Award winner receives The Golden Pear, which continues to cement its status as a prestigious achievement in the perfume and olfactory art world.




Awarded to just four perfumes, one experimental scent project and two special awards a year: The Contribution to Scent Culture Award and The Aftel Award for Handmade Perfume

The Art and Olfaction Awards are designed to raise public interest and awareness around new developments in independent perfumery. The Awards, established in 2014 by The Institute for Art and Olfaction, are given to outstanding creators in the categories of independent, artisan, and experimental perfume from across the globe, chosen for works released in 2017.

The second ever Contribution to Scent Culture Award was presented to legendary olfactory art practitioner·Peter de Cupere. This year marked the first ever Aftel Award for Handmade Perfume, presented to·Pays Dogonby·Monsillage.

The winners this year were, in the artisan category, Chienoir by BedeauX and Club Design by The Zoo; in the independent category, Eau de Virginie by Au Pays de la Fleur d'Oranger and Nuit de Bakélite by Naomi Goodsir; and the Sadakichi Award, Under the Horizon by Oswaldo Maciá.

Each Art and Olfaction Award winner received The Golden Pear, which continues to cement its status as a prestigious achievement in the perfume world.

The evening began with a lively champagne cocktail presented by Pochpac in the Tabernacle, where guests were able to smell each of the finalists. When summoned into the theatre, guests were treated to samba and bossa nova by Samba do Chapéu. Miguel Matos, a Portugal-based journalist and experimental fragrance maker, emceed the evening with humor and grace.

Emcee Miguel Matos was joined by an eclectic group of presenters, including judges Helder SuffenplanSarah McCartneyDenyse BeaulieuAndy TauerSpyros DrosopoulosSimon NiedenthalSarah BakerAntonio Gardoni, partners Mark LovedayDominique Brunel, founder Saskia Wilson-Brown, and board members Maxwell WilliamsKendra Gaeta, and Julianne Lee.

The winners each gave heartfelt speeches, many of them touching on the close-knit community that has formed around independent, artisan, and experimental perfume. When receiving the Aftel Award, Isabelle Michaud of Monsillage invoked the spirit that permeates these annual awards: “There is a punk rock of perfumery—people who just say, ‘**** it, I’m going to make perfume.’ And that’s what these awards are about.”

Andy Tauer, Swiss perfumer and Art and Olfaction Awards judge, pointed out the tireless efforts by Saskia Wilson-Brown and the Institute for Art and Olfaction team. “Saskia doesn’t like it when we thank her, so I will just say: ‘We love you,’” said Tauer.

Finally, world-recognized fragrance journalist Katie Puckrik delivered a brief closing remarks, before the Institute for Art and Olfaction Board Member Julianne Lee announced that the Institute will be operating a pop-up in Amsterdam in conjunction with Mediamatic from 16 July 2018 to 11 August 2018.

After the awards, attendees congregated for an unofficial afterparty, where discussions about scent went deep into the night. It was a fitting end to the Awards, which began with the two-day Experimental Scent Summit on 18+19 April 2018, an important series of presentations by some of the greatest intellects working in olfactory art, organized for the second year by the Institute for Art and Olfaction in collaboration with artist Klara Ravat.

As with past years, our panel of esteemed judges includes luminaries from the perfume and art worlds. The members of the Art and Olfaction Awards 2018 jury include: Andy Tauer (Switzerland), Antonio Gardoni (Italy), Christopher Gordon (USA), Grant Osborne (UK), Harald Lubner (Germany), Josh Meyer (USA), Sarah McCartney (UK), Andreas Wilhelm (Switzerland), Bibiana Prival (USA), Dana El Masri (Canada), Dawn Spencer Hurwitz (USA), Matthias Janke (Germany), Ulrike Knöll (Germany), Spyros Drosopoulos (Netherlands), Cristiano Canali (France/Italy), Denyse Beaulieu (France), Helder Suffenplan (Germany), Jeanne Doré (France), Katie Puckrik (England), Luca Turin (Greece), Mark Behnke (USA), Ashraf Osman (Switzerland), Caro Verbeek (The Netherlands), Darin Klein (USA), Sarah Baker (England), Simon Niedenthal (Sweden), Zoe Crosher (USA), Frederic Jacques (USA), Hall Newbegin (USA), Mandy Aftel (USA)



The artisan category is for perfumes that are formulated by the same person who owns or co-owns the company.

by BedeauX (UK)
Perfumer: Amanda Beadle

Club Design
by The Zoo (USA/Germany)
Perfumer: Christophe Laudamiel


The independent category is for brands that employ an external contract perfumer or fragrance house to create the perfume formula.

Eau de Virginie
by Au Pays de la Fleur d'Oranger (France)
Perfumer: Jean-Claude Gigodot
for Virginie Roux

Nuit de Bakélite
By Naomi Goodsir (Australia/France)
Perfumer: Isabelle Doyen
for Naomi Goodsir, Renaud Coutaudier



The Sadakichi Award celebrates experimental practices with scent.

Under the Horizon
by Oswaldo Maciá (Colombia/ UK)
with Ricardo Moya, IFF


Given to one outstanding person who made significant contributions to global public awareness of artisan, independent and experimental practices with scent in 2017.

Peter de Cupere (Belgium)


Given to one outstanding small batch perfume that was 100% perfumer-created, in-house, with no use of outsourced compounding or expansion at any stage of the process.

Pays Dogon
By Monsillage (Canada)
Perfumer: Isabelle Michaud




Bee's Bliss
by Sonoma Scent Studio (USA)
Perfumer: Laurie Erickson

Cigar Rum
by Strangers Parfum (Thailand)
Perfumer: Prin Lomros

Impressions de Giverny
by Fort and Manle (Australia)
Perfumer: Rasei Fort

by Pryn Parfum (Thailand)
Perfumer: Prin Lomros

by Stora Skuggan (Sweden)
Perfumer: Tomas Hempel, Olle Hemmendorff

by Aether Arts Perfume(USA)
Perfumer: Amber Jobin

Villa M
by Paul Schütze Perfume (UK)
Perfumer: Paul Schütze

by The House of Oud (Italy)
Perfumer: Andrea Casotti


by Bijon (Germany)
Perfumer: Cécile Zarokian
for Oliver Babic

Ankh Sun Amon
by Anima Mundi (Italy)
Perfumer: Cristian Calabrò, Andrea Casotti
for Emilia Chinigò

Cacao Aztèque Eau de Parfum
by Perris Monte Carlo    (Monaco)
Perfumer: Mathieu Nardin
for Gian Luca Perris

by Zoologist (Canada)
Perfumer: Chris Bartlett
for Victor Wong

by Gallivant Perfumes (UK)
Perfumer: Karine Chevallier
for Nick Steward

by Talismans - Collezione Preziosa (Italy)
Perfumer: Giovanni Festa
for Stefania Squeglia

Pink Heart v.6
by Map Of The Heart  (Australia)
Perfumer: Jacques Huclier, Nisrine Grillie
for Sarah Blair, Jeffrey Darling, Giovanna Aicardi

Rose Olivier
by Bastide (France)
Perfumer: Mathieu Nardin
for Frederic Fekkai


Olfactory Games
by Maki Ueda (Japan/ The Netherlands)

Smoke Flowers
by Peter de Cupere (Belgium)

Whoa (Pineapple Nails)
by Aleesa Cohene (Canada)

The Library of Smell
by Hisako Inoue, with Anne Marr (Japan/ Germany)


The Art and Olfaction Awards was founded in 2012 as an independent awards mechanism designed to celebrate innovation and excellence in artisan and independent perfume, and experimentation in scent within arts practices. The Art and Olfaction Awards are a program of The Institute for Art and Olfaction, a 501(c)3 non-profit based in Los Angeles, CA.

The Art and Olfaction Awards could not exist without the generous support of our partners at Lucky Scent / Scent Bar, Pochpac, Perfumers Apprentice, Esxence, Barrister and Mann, Aftelier Perfumes, Nez – La Revue Olfactive, Basenotes, ÇaFleureBon, AutumnSeventy, Perfumed Plume Awards.


The Institute for Art and Olfaction is a 501(c)3 non-profit based in Los Angeles, CA. The Institute for Art and Olfaction advances public and artistic engagement with scent. We do this by initiating and supporting arts projects that utilize the medium of scent, by providing accessible and affordable education in our experimental laboratory as well as in partnership with institutions and community groups, and by celebrating excellence in independent and artisan perfumery through our yearly award mechanism, The Art and Olfaction Awards. Through these efforts, we extend the world of scent beyond its traditional boundaries of appreciation and use.

For press inquiries please contact:

Maxwell Williams, Press and Communications Officer - 213-271-6145

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'Deflowering' is a new olfactory artwork by Peter de Cupere.

During one hour a statue made of frozen holy water melts. In the statue is a spot with real vaginal scent! When the Madonna melts the vaginal scent starts to mix with the holy water. In the room you start smelling the beauty of woman. When touching the melted liquid, the original vaginal scent stays on your finger for a long time.

The smell of the pussy is real vaginal scent conserved as odorous substance and realized by a professional lab. The smell is produced by movement and sweating in the female intimate area. It took years to manage to capture the treasured organic vaginal scent. The scent is a mix of different women, of different origin and is a tribute to the freedom of being a free woman, exploring your sexual desires.

The work was only during 2 hours on show, starting from the melting. After +/- 1 hour the vaginal scent appeared in the air. After melting, visitors were allowed to touch the melted Madonna and enjoy her scent of passion.





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Scented Kisses

De eerste 200 bezoekers ontvangen een gratis editie lipstick.

Op 23 september tussen 11:30u en 13:30u bezochten 200 bezoekers 'The Olfactory' en ontvingen ze een gratis editie lipstick. Het enige dat ze moesten doen was met de lipstick een kus geven aan de geur / geuren die ze lekker vonden. De geuren waren aangebracht op een blanco schildersdoek. Zo maakten ze ook deel uit van het werk door een afdruk van hun lippen toe te voegen. De gebruikte lipstick mochten ze als editie van deze happening gratis mee naar huis nemen.


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'The product of the product'

'The product of the product is een conceptuele performance door Sander en Elissa De Groote opgevoerd in teken van Elissa's onderzoeksstage bij Peter De Cupere. Sander en Elissa worden voorgesteld als een samengesteld geurproduct van allerlei schoonheidsproducten die zij dagelijks gebruiken. Bezoekers zijn niet toegestaan aan de producten te ruiken, WEL aan 'het product' Sander en Elissa.'

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'GEWELT' by Jorden Boulet

Maandag 29 sept. 2014

‘Gewelt’ is een multidisciplinair project waarin Jorden Boulet in situ refereert naar ‘The Factory’ van Andy Warhol, dat niet alleen in teken stond van kunstproductie maar ook diende als ontmoetingsplaats waarin o.a. muziek, beeldende kunst, geur, etc. zich met elkaar vermengde.

Deze installatie is een gevolgtrekking van zijn huidige onderzoeksstage bij Peter De Cupere (The Olfactory) en sluit parallel aan met zijn eigen master onderzoek waarin hij zijn persoonlijke identiteit onderzoekt, alsook die van de hedendaagse kunst, met als referentiepunt Arthur Rimbaud die de stelling maakte: “je est un autre”.

Rimbaud bedoelde hier kortom mee dat wij beïnvloed worden door de omgeving rondom ons en dat de ander ons maakt wie we uiteindelijk zijn of worden.

In dit project stelt Boulet het muzikale “Gewelt” tentoon in een alternatievere setting dan waarvoor ze bedoeld is, in combinatie met verschillende parfums die de bezoekers op hun krijgen in de vorm van toegangsticket en op die manier zintuiglijke dialogen voortbrengen.

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Day 1: 15 min. Scent Space in Honour of Andy

First day of The Olfactory. 15. min. Scent Space in honour of Andy.
Andy would be proud! And I'm proud to have such a good team(3 of the 5 amazing personalities).
They activated every 15 min. another scent from 8.30 until 17.30 and visitors enjoyed the scents and their enthousiasm.

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Today it's the first day of The Olfactory. Visitors can explore The Olfactory just by smelling. The first exhibition is dedicated to Andy Warhol. Andy Warhol loved perfumes and fragrances. He had a big collection of perfumes. For more info about the First exhibition follow this link!

Here are some photos of The Olfactory.

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