'The product of the product'

By exploiting the subjective, associative impact of smells, in combination with visual images, Peter De Cupere generates a kind of meta-sensory experience that goes beyond purely seeing or smelling. Plastic artist De Cupere paints with scents, produces olfactory objects, soap paintings and sculptures, creates video and live performances, makes three-dimensional drawings and builds poetic smell installations.
Peter is the founder of The Olfactory. He is s a visual artist working with fragrance and researcher at the Research Department at the Mad-Faculty, University College PXL in Hasselt, teaching Media Lab Fine Arts and coordinator of the Master Studio Art Vision Lab.